Zalo Overseas Marketing Strategy: Number Screening + Customer Analysis

The core of precision marketing in 2025 is "sending the right content to the right people," but traditional screening methods can only determine "whether the number is registered on WhatsApp," and cannot obtain user tags such as age, gender, interests, and active time periods.

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The root cause of high costs in cross-border marketing lies in "resource mismatch"—investing budgets and energy in ineffective accounts. WhatsApp account screening is key to solving this resource mismatch.By using ITG's full-domain filtering, enterprises can efficiently eliminate invalid numbers and focus on high-value customers, achieving a triple optimization of "reduced push costs, improved manpower efficiency, and saved opportunity costs".

In today's increasingly competitive cross-border marketing environment, "cost control" is just as important as "effectiveness improvement".Prioritizing WhatsApp account screening and using ITG's comprehensive filtering to build a precise and effective customer pool is crucial to maximizing the value of every marketing investment and achieving low-cost, high-efficiency growth in cross-border business.

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